The purpose of strategic planning is to provide clarity to the organisation by clearly articulating where an organisation wants to be in the future and the steps it plans to take to get there. To provide that clarity, a strategic plan needs to be widely distributed, easily accessible and simple to understand.

We strongly recommend that the strategic plan is constrained to a single piece of paper - something that can be easily handed out to management, staff, clients and other stakeholders; kept in a diary or pinned to the office wall for frequent reference.

The one page strategic plan also enhances clarity and helps to keep you focused. No organisation can focus on more than three to five priorities and the limited space of one piece of paper forces the organisation to select their top priorities and describe them succinctly.

This example strategic plan folds into a double sided pamphlet that clearly sets out who the organisation is, where it is going, and how it is going to get there.