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Strategy
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Succurro does quite a bit of work with developing strategic plans for not-for-profit (NFP) organisations. One of the first questions we ask when starting with a new NFP is "why does this organisation exist?" The usual answer we get back from management is that it serves some essential social need. Fair enough, but is that the real reason why an organisation exists? And if the social needs addressed by each organisation are so essential, then why do so many NFPs struggle to survive or fail all together?
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Strategy
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An organisation without a strategic plan is like a ship without a rudder - it is at the mercy of its environment, blown around by the prevailing winds of opinion, unable to steer away from storms of misfortune, and never really taking its stakeholders to their destination.
Strategy is best thought of as the skeleton of an organisation upon which future plans are draped. It gives the basic form and shape to an organisation, defines its basic capabilities and sets the direction it is traveling.
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